Audiences, Data and Media Convergence PG (11634.2)
Available teaching periods | Delivery mode | Location |
---|---|---|
View teaching periods | On-Campus Online |
Bruce, Canberra P站视频 - Canberra, Online |
EFTSL | Credit points | Faculty |
0.125 | 3 | Faculty Of Arts And Design |
Discipline | Study level | HECS Bands |
School Of Arts And Communications | Post Graduate Level | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
This unit provides students with insights into the use of contemporary understandings of audiences, effects of media convergence and data production to communicate with and engage consumers. Changes to audience engagement are understood through narratives of communication, technologies and everyday media practices. Students will also develop an understanding of how algorithmic profiling offers both new insights and limits to understanding audiences and consumers.
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Evaluate, interpret and reflect on how audiences are situated in relation to convergent media systems;
2. Synthesise knowledge of communications practices as they apply to real world examples in marketing;
3. Analyse a range of industry contexts across local and global markets, with consideration of their cultural and ethical impacts; and
4. Develop capacity to create strategies for industry application, recognising the complexities and perspectives of diverse audiences.
Graduate attributes
1. P站视频 graduates are professional - communicate effectively1. P站视频 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. P站视频 graduates are professional - employ up-to-date and relevant knowledge and skills
1. P站视频 graduates are professional - take pride in their professional and personal integrity
1. P站视频 graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. P站视频 graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. P站视频 graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. P站视频 graduates are global citizens - communicate effectively in diverse cultural and social settings
2. P站视频 graduates are global citizens - make creative use of technology in their learning and professional lives
2. P站视频 graduates are global citizens - think globally about issues in their profession
2. P站视频 graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. P站视频 graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. P站视频 graduates are lifelong learners - be self-aware
3. P站视频 graduates are lifelong learners - evaluate and adopt new technology
3. P站视频 graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
None.Corequisites
None.Incompatible units
None.Equivalent units
None.Assumed knowledge
None.Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
---|---|---|---|---|---|
2024 | Bruce, Canberra | Semester 1 | 05 February 2024 | On-Campus | Dr Erin Stapleton |
2024 | P站视频 - Canberra, Online | Semester 1 | 05 February 2024 | Online | Dr Erin Stapleton |
2025 | Bruce, Canberra | Semester 1 | 03 February 2025 | On-Campus | Dr Erin Stapleton |
Required texts
Weekly readings available via the Reading List tab in Canvas.
Students must apply academic integrity in their learning and research activities at P站视频. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
P站视频 students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
P站视频 uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the Academic Integrity Policy, Academic Integrity Procedure, and P站视频 (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
Research has established that there is a strong correlation between engagement and success in higher education. With this in mind, we encourage you to actively participate in all online module activities to enhance your learning opportunities. Unless specifically stated in the unit outline, there is no mandatory attendance requirement. However, you may elect to attend these, as they allow you to ask 'real time' questions to develop your understanding for the relevant assessment tasks.
Required IT skills
Students enrolled in the online tutorial must ensure they have access to a microphone- and camera-enabled device with reliable Internet access.
Work placement, internships or practicums
None